In 2014, GAP served a record number of passengers: more than 24 million, 65% of them domestic and the rest international. The increase was strongest in the airports in central Mexico: Aguascalientes (18.3%), Guanajuato (22.4%) and Morelia (11.9%), all of them cities with booming industry aimed primarily at exports. There was also a surge in traffic at the Puerto Vallarta International Airport (17.1%), which had been lagging between 2008 and 2011. The Guadalajara and Tijuana airports saw more modest growth, 7.2% and 2.8%, respectively, but they account for more than 50% of GAP’s total traffic, so their contribution to growth is very important.

For 15 years now, the airports operated by GAP have been serving various major international routes, such as Guadalajara to Los Angeles, one of the most demanded in Mexico by total number of passengers. Furthermore, and because most of GAP’s airports are located in the Pacific region, we have served tourist destinations that are highly popular for their beaches, cultural heritage and archaeological sites, including Puerto Vallarta and Los Cabos, which receive a large number of tourists, primarily from the United States.

We have also served important domestic routes, including Guadalajara to Mexico City, the third most frequently traveled route in the country, along with other domestic routes that are also among the leaders in terms of total passenger traffic: Mexico City to Tijuana and Guadalajara to Tijuana. An important factor for offering our passengers a more convenient service is having an ever-widening range of destinations. And this represents a short-term opportunity with the incorporation of different-capacity aircraft, which will enable us to improve connectivity in medium-density regional markets.

Route Committees are able to offer a more well-rounded perspective on what new routes to open, as they bring together entrepreneurs, governments, tourism authorities, airlines, trusts and hotel owners, to jointly analyze the best opportunities for expanding destinations, attract more passengers and promote regional development.

In addition to giving passengers their choice of more convenient connections, GAP has always focused on their comfort, security and satisfaction. And while this has been a priority for us since our beginnings, today we have institutionalized customer service throughout our network of airports, giving us direct knowledge of their needs and preferences. With this information, we have improved service and operations, as well as the comfort and commercial offering visitors find in our airport network. This has in turn been reflected in a gradual increase in our users’ satisfaction levels since 2005. We have introduced various tools for measuring customer satisfaction, such as the “PAX satisfaction” surveys, internal “Comment Card” surveys and the Airport Service Quality (ASQ) international benchmarking program developed by the Airport Council International (ACI).